Global home textiles company Bedsure releases fun and engaging star sign videos for customers across the UK and US in time for Valentine’s Day 2022.
2022 marks the first time Bedsure has created a Valentine’s Day videos for its customers.
Inspired by the coziness of relationships, Bedsure’s Valentine’s Day video stories give customers a taste of different personalities through Star Signs.
Produced by Bedsure’s brand team, the ~30 second videos tell different stories of how different Star Signs spend their Valentine’s Day.
The videos feature young and engaging actors Cindy Martelo and Lewis Graham. The characters are easily relatable and within the age group of many Bedsure customers.
The brand team recognized that different people have different personalities and different ways to show their love and get cozy at home.
So far, three videos have been released. Star Signs – and their quirky personalities – Leo, Taurus, Libra, Aries, Capricorn and Cancer have been embodied through digital storytelling.
In the videos, the Valentine’s Day characters get to experience the joys, sorrows and desires people have on the popular romantic holiday.
In the Aries Star Sign segment, for example, a couple wonders what to do on February 14th. Eventually, they excitedly snuggle up in bed to watch a favorite movie – warm in their Bedsure Hoodie Blankets and cozy under their Two-Tone Sherpa Fleece Throw and Ruffled Duvet Set.
The hashtag #lovecozy is being used across Facebook and Tiktok platforms to connect with customers and fans.
Followers and supporters are able to use the hashtag on social media to connect with the campaign and highlight cozy love moments.
Responses from Bedsure fans have been positive. One person said this about the Cancer Star Sign video segment:
So true I’m a cancer
The video from the 11th of February had this response:
#lovecozy! I’m spending valentine’s with my sweetheart of almost 13 years!
Fans are able to engage with the Valentine’s Day video content by liking, commenting and sharing it on TikTok and Facebook.
Two more videos will be released on Facebook and TikTok between Friday the 11th and Sunday the 13th of February.