New book on the block, Leveraged Consulting in the Digital Age, is officially out on Amazon today. In the frenetic world of business today and the rise in online entrepreneurship, author Jay Allyson has delivered a true compass to guide small businesses on the path to success.
Leveraged Consulting in the Digital Age - How to Build and Grow a Successful Service Business in an Increasingly Competitive Marketplace - is for professionals seeking to start, survive and thrive as an independent service provider.
Leverage isn’t a term often used outside of financing for business growth. But for the small professional services business, leverage means using your unique expertise to gain competitive advantage. Leveraged Consulting in the Digital Age taps into seven massive growth trends we’re seeing in the world today – including online entrepreneurship, internet marketing, e-learning and self-publishing.
This insightful book might just provide the roadmap you need to achieve that elusive work-life balance – a solution for the aspiring professional who wants it all, greater reach, greater revenue and greater freedom to enjoy the fruits of your labour.
Author Jay Allyson is Dr Jacqueline Allyson Dempster – business consultant, educational entrepreneur and marketing enthusiast - has 25+ years’ experience using digital platforms for learning and business. Her seminal book holds a wealth of insights and practical know-how drawing together the perspectives of strategic planning, brand positioning, performance improvement and digital transformation.
Why she wrote the book is clearly on point for the world we find ourselves in today:
“Business owners and entrepreneurs who learn to harness technology to leverage their expertise, marketing, sales and delivery platforms are set for a substantial return on investment from digital transformation work.”
“The sudden forced shift to remote working and learning has fuelled the fire. Some businesses just weren’t prepared to ‘go digital’ but we’re seeing that even the smallest of changes in practice can make a huge difference to how well a business survives and thrives in the marketplace.”
Yet the book goes deeper than just the tech and tactics. Those with an online business can pump up the volume on their brand messaging, audience building and sales conversion by specialising and systematising using the foundations that Jay sets out in this book.
Leveraged Consulting in the Digital Age is available to buy right no. on Amazon. Go to leveragedconsultingbook.com to order the book plus three bonuses to support readers to take action and claim their success.